Privacy Policy
Last Updated: June 19, 2026
Obsidian Forged Auto Supply respects your privacy and is committed to protecting customer information. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit, browse, contact us, or place an order through https://www.obsidianforgedautosupply.com.
By using our website, submitting information, contacting support, or placing an order, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information needed to operate our store, process orders, provide support, improve the customer experience, and protect against fraud.
| Information Type | Examples |
|---|---|
| Contact Information | Name, email address, phone number, billing address, shipping address |
| Order Information | Products purchased, order number, transaction status, shipping details, returns, warranty requests |
| Payment Information | Payment method details processed through secure third-party payment providers |
| Vehicle / Fitment Information | Year, make, model, trim, engine, drivetrain, lift height, wheel specs, tire size, or modification details you provide for fitment support |
| Device Information | IP address, browser type, operating system, device type, time zone, referring URLs |
| Website Activity | Pages viewed, products viewed, search behavior, cart activity, checkout activity, and interaction with site features |
| Communication Records | Emails, texts, phone notes, support requests, warranty documentation, damage claim photos, and fitment inquiries |
| Marketing Preferences | Email or SMS subscription status, ad interactions, and communication preferences |
We do not intentionally collect sensitive personal information unless you voluntarily provide it as part of a support, warranty, fraud-prevention, or order-related request.
2. How We Collect Information
We may collect information when you:
| Action | Information Collected |
|---|---|
| Visit the website | Device data, cookies, analytics data, browsing behavior |
| Create or use checkout | Contact, billing, shipping, payment, and order details |
| Contact support | Name, contact details, order information, vehicle information, and message contents |
| Request fitment help | Vehicle specs, modification details, product questions, and related photos if provided |
| Submit a warranty or damage claim | Order details, photos, videos, failure descriptions, installation records, and product information |
| Subscribe to marketing | Email address, phone number, consent status, and communication preferences |
| Interact with ads or analytics tools | Referral source, campaign data, click activity, and website behavior |
Some information is collected automatically through cookies, pixels, analytics tools, Shopify, payment providers, advertising platforms, and other technology partners.
3. How We Use Your Information
We use personal information to run our business, fulfill orders, support customers, and improve our website.
| Purpose | How Information Is Used |
|---|---|
| Order Processing | Process payments, confirm orders, arrange shipping, provide invoices, and send order updates |
| Shipping & Fulfillment | Share necessary order details with warehouses, manufacturers, distributors, carriers, and freight providers |
| Fitment Support | Review vehicle details, product compatibility, and technical questions before or after purchase |
| Customer Service | Respond to emails, texts, calls, returns, cancellations, damage claims, and warranty requests |
| Fraud Prevention | Review orders for risk, suspicious activity, payment disputes, chargebacks, and unauthorized transactions |
| Website Improvement | Analyze product interest, site behavior, page performance, checkout friction, and catalog demand |
| Marketing | Send promotional emails, abandoned cart reminders, product updates, or advertising when permitted |
| Legal Compliance | Maintain records, comply with laws, respond to lawful requests, enforce policies, and protect business rights |
We only use your information for legitimate business purposes, customer support, compliance, fraud prevention, and authorized marketing.
4. Payment Security
Payments are processed through secure third-party payment providers. Obsidian Forged Auto Supply does not store your full credit card number.
| Security Area | Details |
|---|---|
| Payment Processing | Handled by PCI-compliant payment providers |
| Checkout Protection | Secure checkout technology is used to process transactions |
| Stored Payment Data | Full card numbers are not stored by Obsidian Forged Auto Supply |
| Fraud Screening | Orders may be reviewed for risk, identity mismatch, suspicious activity, or payment disputes |
Payment provider terms, privacy policies, and approval rules may also apply.
5. Cookies, Analytics & Tracking
Our website may use cookies, pixels, tags, analytics tools, and similar technologies.
These tools may help us:
| Use | Purpose |
|---|---|
| Remember site preferences | Improve browsing and checkout experience |
| Analyze site traffic | Understand how customers find and use the website |
| Measure product interest | See which products, categories, and pages receive attention |
| Improve advertising | Measure ad performance and show more relevant ads |
| Support cart and checkout functions | Keep products in cart and support order completion |
| Detect fraud or abuse | Help protect the website, customers, and payment process |
You can control cookies through your browser settings. Blocking cookies may affect site functionality, checkout behavior, saved carts, or personalized features.
6. Third Parties We May Share Information With
We may share necessary personal information with trusted third parties that help us operate the business.
| Third Party Type | Purpose |
|---|---|
| Shopify | Website hosting, checkout, order management, storefront operations |
| Payment Providers | Payment processing, financing, fraud review, chargeback handling |
| Shipping Carriers | Delivery, tracking, freight coordination, claims, and address verification |
| Manufacturers / Suppliers | Order fulfillment, warranty claims, product support, special-order processing |
| Analytics Providers | Website performance, traffic analysis, product interest, and reporting |
| Advertising Platforms | Ad measurement, retargeting, campaign performance, and audience insights |
| Email / SMS Providers | Customer communication, order updates, marketing messages where permitted |
| Fraud Prevention Tools | Risk screening, payment protection, suspicious order review |
| Legal / Compliance Providers | Dispute handling, legal obligations, tax records, law enforcement requests when required |
We do not share more information than reasonably necessary for the specific business purpose.
7. Advertising & Marketing
We may use customer information and website activity to provide marketing, retargeting, abandoned cart reminders, product recommendations, or advertising.
Marketing may occur through:
| Channel | Examples |
|---|---|
| Promotions, product updates, order-related messaging | |
| SMS / Text | Support replies, order updates, or marketing only where permitted |
| Digital Advertising | Google, Meta, or other ad platforms |
| Retargeting | Ads based on product pages, collections, or carts viewed |
| Analytics Audiences | Aggregated or platform-managed advertising audiences |
You can unsubscribe from marketing emails using the unsubscribe link in the message. For SMS messages, follow the opt-out instructions provided in the text message when available.
Order-related and support-related communications may still be sent even if you opt out of marketing.
8. Data Retention
We retain information as long as reasonably needed for business, legal, tax, fraud-prevention, warranty, return, and customer-support purposes.
| Record Type | Why It May Be Retained |
|---|---|
| Order Records | Fulfillment, taxes, accounting, returns, chargebacks, warranty support |
| Support Records | Fitment help, damage claims, warranty questions, issue history |
| Payment / Fraud Records | Risk review, dispute defense, chargeback evidence |
| Marketing Preferences | Consent records, unsubscribe status, communication history |
| Website Analytics | Performance tracking, catalog improvement, ad measurement |
If you request deletion of your personal information, some records may still be retained where required or permitted by law, including tax, accounting, fraud-prevention, legal, dispute, warranty, or transaction records.
9. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
| Right | Meaning |
|---|---|
| Access | Request a copy of personal information we maintain about you |
| Correction | Ask us to correct inaccurate information |
| Deletion | Ask us to delete certain personal information |
| Opt Out | Opt out of certain marketing or data-sharing practices where applicable |
| Portability | Request your information in a usable format where required |
| Non-Discrimination | Not receive unfair treatment for exercising privacy rights |
To make a privacy request, contact us using the information at the bottom of this policy.
We may need to verify your identity before completing a request.
10. California Privacy Notice
If you are a California resident, you may have additional rights under California privacy laws.
In the past 12 months, we may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email, phone number, billing address, shipping address, IP address |
| Commercial Information | Products viewed, products purchased, order history, cart activity |
| Internet Activity | Website visits, page views, clicks, referral source, device and browser data |
| Geolocation Approximation | General location based on IP address |
| Customer Support Information | Messages, order issues, fitment requests, warranty documentation |
| Inferences | Product interests, shopping behavior, likely fitment or category interest |
We may share certain information with service providers, fulfillment partners, analytics providers, and advertising platforms. Some advertising or analytics activity may be considered “sharing” under California privacy law.
California residents may request access, correction, deletion, or opt-out rights where applicable by contacting us.
11. Children’s Privacy
Our website is intended for users who are at least 18 years old.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information.
However, no website, checkout system, database, transmission method, or storage system is completely secure. Customers are responsible for keeping account credentials, email accounts, devices, and payment information secure.
If you believe your information has been compromised through interaction with Obsidian Forged Auto Supply, contact us immediately.
13. Third-Party Links
Our website may include links to third-party websites, manufacturer pages, payment providers, financing providers, shipping carriers, social media platforms, or external resources.
We are not responsible for the privacy practices, content, policies, or security of third-party websites. Review their privacy policies before providing information.
14. Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal obligations, or privacy practices.
When updates are made, the “Last Updated” date will be revised.
Continued use of the website after changes are posted means you accept the updated Privacy Policy.
15. Contact Obsidian Forged Auto Supply
For privacy questions, data requests, complaints, or support, contact us:
| Contact Method | Details |
|---|---|
| Business Name | Obsidian Forged Auto Supply |
| Attn | Privacy Compliance |
| Support@obsidianforgedautosupply.com | |
| Phone / Text | 469-407-7538 |
| Address | 200 E Quitman St, Alba, TX 75410, United States |
For privacy requests, include your name, email address, request type, and any order number associated with the request.